The cross has been a very important part of western culture and art for thousands of years. Nowadays we can see artists and designers all over the world using it, in architecture, painting, sculpture, installation, photography… Though I don't have any religious background, I still can't deny the solemn spirit it has, and the aesthetic with simplicity.

Librairie Avant-Garde, Nanjing
Librairie Avant-Garde (Mount Wutai Branch), the most representative bookshop in Nanjing, China.

One of the most impressive I have seen has to be the huge concrete columns in Jewish Museum Berlin. The cross only shows up when you stand in the middle of the monument and look up to the sky. Plants growing on the top of those giants, stretching the life into this scene. I stood there in the cold air of December for a very long time thinking of the past and history. That's an extremely aesthetic moment for me.

Jewish Museum Berlin
Jewish Museum Berlin

From Malevich's Suprematism to Fontana's Spatialism, the cross has been presented differently but has never lost its way to resonate.

Black Cross — Kazimir Malevich, 1915
Black Cross — Kazimir Malevich. 1915 (Centre Pompidou, Paris)
Vier weisser Felder — Max Bill, 1969
Vier weisser Felder — Max Bill. 1969 (Kunstmuseum Bern)
Cross — Lucio Fontana, 1950s
Cross — Lucio Fontana. 1950s (Multimedia Art Museum, Moscow)

Sometimes the cross also becomes background, usually with Christ in front of it. As a visual that hard to ignore, the cross almost always drags one's eyes from any corner of the room.

Christ You Know It Ain't Easy — Sarah Lucas, 2003
Christ You Know It Ain't Easy — Sarah Lucas. 2003 (New Museum, New York)

If we turn the "+" 45 degrees, we will have "x", which has distinct meanings in different cultures. In Chinese culture, it would mostly mean wrong and error, while in Germany people would use it to select an option.

The xx — album covers
British indie-pop-rock band The xx is famous for always using an x on their single and album covers, which has been a very successful visual identity for the band.

Cross also reminds me of balance. A standing cross has to be the same weighted on both arms, which is unstable and fragile. It has a tension that everyone would hesitate and fear to break. Sometimes, designers and artists would use that characteristic to create a disproportion intentionally to enhance that sensation.

Balance
The fragility of balance is the reason why people like and treasure it.
Intentionally unbalanced design
An intentionally unbalanced design brings surprise and impression.